Social Media Marketing

Gemial Digital will help you to create brand awareness through cutting-edge social media marketing strategies. The first step is creating an online presence, then you can start creating meaningful connections with your target audience.

What is Social Media Marketing?

Social media marketing is defined as the use of social media platforms to build or reach an audience for the purpose of promoting products or services. However, it is clear that social media has evolved past that to become a tool utilized even by non-profit groups and organizations to mobilize support and bring about social change. As a brand or business, it is through social media marketing that you get to establish online presence, engage with your audience, drive traffic to your websites or sales pages, and increase sales in the process. 

Social media marketing requires the creation and publishing of fresh and engaging content, interacting with your audience and listening to them, and analyzing the results. Another critical part of social media marketing is running and managing social media advertisements. Some of the most popular social media platforms at the moment include Facebook, Instagram, TikTok, Pinterest, LinkedIn, and YouTube, among others.

Social media marketers and agencies utilize a wide range of social media marketing tools to help manage the profiles of multiple brands on various platforms. Social media marketing is here to stay; a fact that has already been confirmed by the annual increases of social media spending in billions over the past few years.

Entrepreneurs and businesses alike have no choice but to include social media marketing as part of the overall marketing strategy. Many brands across the world utilize social media marketing on a daily basis to reach their target consumers because that’s where people spend part of their time on a daily basis. Some of us can’t last an hour without checking social media!

Social Media Marketing vs. Digital Marketing: What's the Difference?​

The term social media marketing is often interchanged with digital marketing. Many people believe that engaging in multiple social networks amounts to digital marketing – but that’s not it. Digital marketing is more of an umbrella term that covers all online or offline marketing activities that a business or a brand engages to promote products or services through digital media. For example, running an audio advertisement on radio can amount to digital marketing.  

Social media marketing refers to one of the many channels encompassed under digital marketing. Specifically, social media marketing includes all the marketing activities that take place on social media networks such as Facebook, Twitter, Instagram, LinkedIn, and TiTok, among other platforms. 

Gemial Digital - Social Media Marketing

Social Media Marketing

Digital Marketing

Our Social Media Marketing Services

Social media management

Social Media Management

Social media management is the process of managing the online presence of your brand on various social media platforms like Facebook, Twitter, Instagram, Pinterest, etc. by creating, publishing, and analyzing content. We also interact with your social media audience to boost engagement and drive traffic to your brand offers.

Social Media Advertising

Social Media Advertising

Social media advertisement refers to the practice of serving paid advertisements to users on various social media platforms. Social media advertising can help to boost your conversions and sales at low acquisition costs when done right. Our aim is to help you align your campaign with the right user demographics and achieve your social media marketing goals without breaking the bank.

Social media content design

Social Media Content Design

Whether you are uploading posts daily on your social media profile or running paid social media ads, you need standout social media graphics to capture the attention of your target audience. Regardless of your approach to social media, your success is largely determined by the type and quality of content you use to engage the users. We will help you to stand out from all your competitors on all social media platforms with high-quality designs.

Don't know where to start?

Click the button below to fill a form and one of our agents will contact you shortly. We like understanding the goals and needs of our clients before anything else. 

Benefits of Social Media Marketing for your Business or Brand

A recent report published by Statista shows that social media usage has become one of the most popular online activities. Over 3.6 billion people out of the 7.9 billion global population were active social media users as of 2020. The number is expected to reach 4.41 billion by the year 2025. Businesses, marketers, and salespeople who know the power of social media utilize it to outperform their peers. However, not all know the benefits of social media marketing. About 50% of small businesses don’t use social media marketing, and an additional 25% don’t plan to use it in the future. There exists a wide gap between those enjoying the benefits of social media marketing, and those struggling to begin. 

Do you have a social media marketing project?

Let’s discuss the details of your project. You will get a dedicated professional who will discuss with you all the details of your project and provide a strategy that will help you achieve your goals.

Frequently asked questions (FAQ) about social media marketing

Most frequent questions and answers

Recent reports on social media usage show that the average internet user spends about 2.5 hours on social media daily. This means that you have the opportunity to reach your target audience for nearly three hours every day and promote your brand to them. This is one of the many reasons why social media marketing is so effective.

There are different approaches to social media marketing that can be broadly categorized into paid and unpaid strategies. The unpaid approach includes social media management, which entails creating, publishing, and analyzing the performance of the published content on social media platforms like Facebook, Instagram, Pinterest, Twitter, TikTok, LinkedIn, among others. The paid approach entails running paid social media advertisements on the aforementioned platforms to boost reach, engagement, and get more conversions and sales.

There is no single social media platform that is the best for all businesses. What you can do when it comes to social media marketing is to choose the best social network that best meets the needs of your business. For example, if your business seeks to appeal to women aged over 20 years, you can consider using Instagram or Pinterest, and so on. 

Social media gives you the opportunity to establish an online presence for free, reach your target audience, and build your brand using free posts and paid ads. With sophisticated algorithms that support targeting, social media platforms help you to target your ideal customers, and drive relevant traffic to your offers or website. 

Here are some of the skills you need for social media marketing:

  • Good communication
  • Marketing
  • Creativity 
  • Content curation
  • Project management 
  • Willingness to learn
  • Flexibility, etc.

These are the few easy steps that beginners can use to start social media marketing:

  1. Decide the best social media platform(s) for your brand.
  2. Setup and optimize your social media profiles.
  3. Connect your website, blog, or app to your social media pages.
  4. Add social media buttons to your website, blog, or app.
  5. Publish relevant and engaging content on your social media pages.
  6. Follow and interact with influencers and users in your niche.