Service
PPC and Google Ads in Nairobi, managed on a flat fee
Paid to manage your budget, never to grow it.
Gemial Digital runs paid search and paid social campaigns on Google, Meta, TikTok, YouTube and LinkedIn for businesses that sell online, wherever their customers are. Management is a flat monthly fee rather than a percentage of spend, and your ad budget goes straight to the platform, so there is never a reason for us to recommend spending more than your campaigns can use. Every account starts with an audit of where the money currently goes.
Free
See where your ad budget goes
- What you are spending, and what it is actually returning
- Which searches and audiences are using budget without converting
- Whether calls, forms and WhatsApp clicks are being tracked at all
In plain terms
Four things decide what a customer costs you
PPC is paying for attention from people who are already looking, or who look like the people who buy from you. The platform charges for the click. What decides whether that click becomes a customer, and what it costs, is four things that are set before and after the ad runs, and most of the waste in an account lives in one of them.
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Tracked before it spends
An account that cannot see its sales cannot learn from them. Before any budget goes live, calls, form submissions, purchases and WhatsApp clicks are counted as conversions and sent back to the platform, so bidding follows what earns money rather than what gets clicked.
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Targeted at buyers, not browsers
Most wasted spend is on the wrong searches and the wrong audiences. Keywords are chosen for intent, negative keywords block the searches that never convert, and audiences are built from the people who already buy rather than from broad interests.
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Matched from ad to page
When the page says what the ad promised, more visitors act and the platform rewards the relevance with cheaper clicks. When it does not, you pay for the click and lose the visitor. The landing page is part of the campaign, not something that happens after it.
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Tuned against what a sale is worth
A cost per lead only means something against your margin. Budget moves toward the campaigns that return more than they cost and away from the ones that do not, which sometimes means spending less. A flat fee is what makes that advice possible to give.
What is included
What you get, itemised.
- Platforms
- Google Search, Performance Max, Shopping, Meta, TikTok, YouTube and LinkedIn
- Tracking
- Calls, forms, purchases and WhatsApp clicks, set up before any spend
- Structure
- Campaigns, keywords, audiences and negatives built from your margins
- Creative
- Ad copy and creative variants, tested against each other rather than guessed
- Landing pages
- Built or rebuilt to match the ad, by the person who builds the site
- Budget
- Paid by you directly to the platform. Never marked up, never touched
- Reporting
- Monthly, naming cost per lead or sale rather than clicks and impressions
- Access
- Ad accounts in your name. You keep all of it
How it works
The sequence, and what lands at each step.
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Audit the account
We look at where the money currently goes: what is tracked, what converts, which searches and audiences are wasting spend. If the numbers say paid ads are not worth running for you yet, the audit says that.
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Fix tracking first
Nothing spends until conversions are counted. Calls, forms, purchases and WhatsApp clicks are wired into the platform so every later decision is made on sales rather than clicks.
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Build the structure
Campaigns, keywords, audiences and negative keywords, built around what you sell and what it earns you, with the landing page each campaign sends people to.
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Launch and learn
The first weeks run on controlled spend while the search terms and audiences are read closely and the obvious waste is cut. This is when the account learns what a customer actually costs.
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Tune and report
Monthly, in one document: spend, cost per lead or sale, and what changed. Budget moves toward what returns and away from what does not, argued from the numbers rather than from a template.
Scope
What sits underneath this service.
Google Search ads
Campaigns for people already searching for what you sell, built on intent, negatives and tight ad groups.
Performance Max and Google Shopping
Product feeds and Google's automated campaign types, set up with the controls that stop them spending blind.
Meta ads on Facebook and Instagram
Audience building, creative testing and campaigns for leads, sales and demand.
TikTok and YouTube video ads
Short-form and video campaigns built around the creative, which is what decides most of their performance.
LinkedIn ads
Campaigns for business buyers, targeted by role, company and industry, where a single client is worth the higher click cost.
Retargeting across Google and Meta
Campaigns for people who visited and did not act, shown the next step rather than the same ad again.
Conversion tracking and attribution
Calls, forms, purchases and WhatsApp clicks counted properly, across platforms and analytics.
Landing pages for paid traffic
Pages built to match the ad and convert the click, by the same person who builds the site.
Campaign build and handover
A one-time build for smaller budgets: tracking, structure and campaigns set up properly, then handed to you to run.
Why us
Why this works differently.
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A flat fee means we can tell you to spend less
Most agencies take a percentage of your ad spend, so they earn more when you spend more, whether or not the extra spend works. Our fee does not move with your budget, which leaves us free to say when a campaign should be cut.
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We build the page the ad sends people to
Most PPC accounts leak money on landing pages the agency cannot change. We build websites, so when the page is the problem, the page gets fixed.
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The accounts are yours
Your ad accounts sit in your name and your budget is paid directly to the platform. If you ever stop working with us, the accounts, the history and everything the campaigns learned stay with you.
Questions
The things people ask before they commit.
How much does PPC management cost?
PPC management with Gemial Digital starts at KES 65,000 a month (roughly $500). That is a flat fee, not a percentage of your ad spend, and your ad budget is paid directly to the platform on top. What moves the fee is the number of platforms, the number of campaigns, and whether tracking or landing pages need building first. Month one includes setting up tracking and account structure, with no separate setup fee. For smaller ad budgets, a one-time build and handover is usually the better deal.
What if my ad budget is small?
If you spend under roughly KES 100,000 a month on ads, a monthly management fee is a large share of your total cost and usually a poor deal. For smaller budgets we offer a one-time build for KES 45,000 (roughly $350): tracking, structure and campaigns set up properly, then handed to you to run yourself.
How much should I spend on ads?
There is no fixed minimum, and it depends on what a click costs in your market and what a customer is worth to you. For competitive search terms, budgets below roughly KES 30,000 a month rarely generate enough data to learn from. The audit gives you a figure for your own market.
Do you take a percentage of ad spend?
No. The fee is flat so that our advice about your budget is never tied to our income from it.
Who owns the ad accounts?
You do. They are set up in your name and billed to you by the platform. If we stop working together, nothing needs transferring.
How soon will I see results?
Traffic arrives within days of launch. A reliable read on what a lead or sale costs usually takes a few weeks, because the account needs enough conversions to learn from before the numbers settle.
Which platform should I advertise on?
Wherever your buyers are when they decide. Search catches people already looking, Meta and TikTok create demand among people who are not yet, and LinkedIn reaches business buyers by role. The audit recommends a starting point from your own numbers.
Can you guarantee results?
No, and nobody honestly can. What is guaranteed is the reporting: each month you will know what was spent, what it returned, and what we changed.
Related
The rest of what we run.
See where your ad budget goes.
The audit shows what your current campaigns spend, what they return, and where the waste is. You get the document whether or not you go further.