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About Gemial Digital

A performance-first digital marketing agency in Nairobi

We build websites that convert, then run the marketing around them: SEO, PPC, social media, reputation and AI chatbots, for clients in Kenya, the UK and beyond.

Kefa, founder of Gemial Digital
Kefa, founder

How we started

Gemial Digital started in 2018 in Kefa's home office in Nairobi, as a one-person agency building conversion-first websites for local businesses. The early work was practical: fixing slow sites, cleaning up technical SEO and running tightly targeted Google Ads that brought in customers, not just clicks.

From there the work grew into SEO, PPC, social media, reputation marketing and AI chatbots, run as one joined-up plan rather than separate jobs. The approach has stayed the same: find the problem, test a fix, measure what matters and keep what works.

Kefa leads every project. Short-form video is produced with trusted outside partners.

Our aim

To help businesses grow revenue they can predict, through marketing that is measured from the first day.

How we work

  • Results over vanity metrics.

    We choose each piece of work for what it does to leads, sales or cost per customer. Our reports say what changed for the business, not only how many people saw an ad.

  • Open about everything.

    Clear timelines, published starting prices and weekly and monthly reports. Every recommendation comes with the reasoning behind it.

  • Creative work that gets tested.

    Messaging and design are checked against the numbers. Where the budget allows, or when you ask, we A/B test pages and campaigns.

  • Always improving.

    Marketing is iterative. We test, learn from the results and build on what works, from a landing-page change to an SEO content refresh.

  • Part of your team.

    Hands-on or hands-off, we agree the goals up front, keep you informed and put your customers' experience first.

  • Honest, responsible marketing.

    Privacy-respecting practices and honest messaging. Growth that lasts is built on trust with customers, platforms and partners.

What we do

Where to start